Your Acceptance Rate: What It Is & Why It Matters
Picture the scene: you’re checking your emails and you see a booking request in your inbox. A traveler has looked at your listing and right off the bat decided they want to book. They’ve entered their credit card or PayPal details (ka-ching!) and, from their point of view, booked a vacation. There’s just one problem…you can’t accept it. Maybe your prices were wrong for that date. Maybe you forgot to update your calendar and you’re already booked. Whatever the reason, it’s a bad experience for the traveler.
Here is how your acceptance rate is calculated
Your acceptance rate is simply the percentage of booking requests you accept. To work it out, we take the most recent booking requests you’ve received (up to a maximum of 20) and look at how many of them you’ve accepted/edited. We then calculate a percentage as shown below: For example:
Booking requests received (max 20): 16
Booking requests accepted/edited: 12
Acceptance rate calculation: (12/16) x 100 = 75
Acceptance rate: 75%
This is not the same as your response rate, which is the percentage of inquiries and booking requests you reply to (whether that’s with a quote or a message).
When My Acceptance Rate Is Good…
If you almost always accept booking requests, two awesome things happen:
Your listing appears higher up the search results so more travelers see it
Your satisfied guests leave positive reviewswhich generate more bookings
When My Acceptance Rate Is Low…
If you continually decline booking requests or let them expire, it can affect your listing negatively:
Your listing appears lower in the search results so fewer travelers see you
Your calendar is automatically updated to ‘unavailable’ when a booking request expires
You’ll disappoint lots of travelers, and won’t qualify for a Certificate of Excellence
Your listing could be deactivated
How Can I Improve My Acceptance Rate?
There are several easy ways to up your acceptance rate and keep travelers happy. Here are the top 5:
Sync your calendar- keep it current so you never double-book. Learn more about calendar sync.
Check your prices- make sure they’re accurate so travelers always see the correct price when sending you a booking request.
Accept or decline- don’t reply with a message, as it doesn’t count as a response.
Take your listing offline- if you’ll be unable to respond for more than 24 hours, we recommend taking your listing offline temporarily so you don’t miss a booking request. Learn more about enabling Instant Book and take the hassle out of accepting your bookings
Acceptance Vs. Response Rate: What’s The Difference?
Acceptance rate is a measure of how many booking requests you accept. Response rate is a measure of how many inquiries or booking requests you respond to. This could be replying to a traveler’s inquiry or accepting or declining a booking request. Learn more about response rate.