Revealed: UK Traveller Insights To Help You Prepare For Peak Season

Apr 3, 2017 | Expert Advice

At TripAdvisor Rentals, we’re always trying to help our owners get more bookings. With peak season fast approaching, it’s time to get prepared. Here’s how to make sure your listing attracts as much interest as possible. Hint: know your audience!

We’ve analysed bookings by UK travellers from the last 12 months to uncover some fascinating facts and figures. Where are UK travellers going? What are they looking for? When are the most popular times to get away?

Now, we’ll reveal how you can use these UK traveller insights to help prepare your listing(s) for peak season.

What Are UK Travellers Searching For?

It’s no surprise to see private pools, Wi-Fi and hot tubs in high demand, but the love of outdoor space is interesting. Think about your rental: is there a park nearby? Is there outdoor space your guests can use? Quick, add it to your listing!

TOP TIPS

Share ALL your rental’s amenities, even the most obvious ones. If you don’t, a traveler who filters their results might not see your listing.

Include popular features in your listing title. Instead of “Barn conversion”, try “Barn conversion with Wi-Fi”.

Provide Wi-Fi. Travellers expect Wi-Fi to be available everywhere.

The UK Traveller Timeline

It pays to know that most travellers book their holidays just after Christmas and into January. But there’s more going on than straightforward high and low seasons. Significant numbers of holidaymakers book in April and May, with a slight dip in June and last-minute surge in July – not everyone is organised enough to book months in advance!

TOP TIPS

Update your calendar regularly. Travellers enter their travel dates to find available rentals. If your calendar isn’t up to date, you might not show in these searches.

Change your minimum stay. Make the most of June’s booking lull by lowering your minimum stay. This can help fill any gaps in your calendar.

Get smart with seasonal rates. Time your offers to entice more travellers.

Where Are UK Travellers Going?

Some of the most popular destinations for UK travellers in 2016.[/caption]

Many UK travellers are electing to stay close (ish) to home for their holidays, with destinations in England and Scotland scooping the majority of bookings. But Spain’s sunny skies and sandy shores are still as popular as ever!

Don’t forget, your rental doesn’t have to be in or even right next to a popular city or tourist attraction to be attractive to travellers: guests are often willing to travel a little further if it means staying in a great place (like yours!). Here are some tips for using this info to your advantage…

TOP TIPS

Add nearby cities and towns to your listing title – if your rental is near a popular destination, say so! Highlight it in your listing title or description. E.g. Country cottage (20 mins drive from Edinburgh). You’ll immediately attract the attention of travellers when searching.

Mention nearby attractions – let your surroundings help sell your place! Just remember: location, location, location!

Ready to update your listing for peak season?

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