10 steps to a successful peak booking season
Millions of travelers will soon be planning their 2018 trips. And that means a surge in bookings ripe for the taking! Here’s a smorgasbord of inspiration and advice on how to capitalize on the busiest period of the year.
of all bookings are made January through April*
Respond within six hours and you're 2X more likely to secure a booking
of travelers wouldn't book a rental without a review
Explore TripAdvisor Rentals’ Top 10 Steps to Peak Season!
Calendar & availability
Steps for a successful peak seasonUp-to-date availability is an absolute must for peak booking season. More travelers will be viewing your listing than at any other time of year, so making sure you calendar reflects exactly what dates are and aren’t available is vital.
Build in some flexibility
Steps for a successful peak seasonTravelers appreciate flexible arrangements when it comes to checking in and checking out. Adjusting your standard processes (e.g. shifting your check-out time by an hour or two) to accommodate your guests’ individual requirements will go a long way.
Read more: Managing Changeovers: A Homeowner’s Guide
Pro Tip: Owners who respond within 6 hours are twice as likely to turn an inquiry into a booking
Optimize your processes
Steps for a successful peak seasonWhen bookings and inquiries are coming in left, right and center, streamlining your processes and keeping admin to a minimum is essential. Your TripAdvisor Rentals dashboard is optimized to save you time.
Read more: 8 Time-saving features of your dashboard
Review your rates
Steps for a successful peak seasonHow you price your rental is key. Without the right prices, you won’t make a profit. Without a decent profit, you won’t be able to put as much back into your rental to keep developing and improving.
Read more: How to nail your pricing
Up your response time
Steps for a successful peak seasonAbsolutely critical in peak season, responding quickly makes you stand out among the competition when travelers send multiple inquiries. This is especially important if your rental’s in a more in-demand destination.
Read more: Response time and why it’s important
In this business, there’s always a new challenge!Brian Harris
Learn from the best
Steps for a successful peak season
We often talk to successful owners and managers about their experiences. Not only are they a good read (their stories are inspiring and motivational) but they’re packed with advice and tips that will make a real difference to your business.
• 7 owners, 7 tips for Peak Booking Season
• Brian Harris of Harris Property Management
• How One Owner Achieved the Certificate of Excellence
• 7 Traits of a Successful Rental Owner/Manager
• How Rentals Helped Tammy Wave Bye-Bye to the 9-5
Give your listing a lift
Steps for a successful peak season
With so many eyes on your listing at this time of year, use the time before things get busy to optimize every aspect of it. From professional photography tips to the using drone technology to show off your rental, here are the best tips to inspire your peak booking season listing makeover:
• 7 Tips to Make Your Rental Shine
• Writing Your description: Where To Start!?
• Think Like a Local: What’s in Your Area?
• 10 Tips for Writing Tantalising Listing Titles
• The Next Step: Drone Photography
Pro Tip: 72% of travelers wouldn’t consider booking a rental with no reviews
Reap reviews, reap rewards
Steps for a successful peak season72% of travelers say they wouldn’t book a rental if it didn’t have a review*. That kind of statistic should have you reaching for the Reviews section of your dashboard and request reviews like there’s no tomorrow. And if you need more convincing…
Know your customer
Steps for a successful peak seasonOK, we know it’s a cliché. But the fact is, this is often overlooked. Playing to your target market is a sure-fire way to secure more bookings. You don’t have to conduct detailed market research yourself – we’ve done that for you! Take a look…
Be Instant Book-able
Steps for a successful peak seasonWith Instant Book, you can cater for the 21st-century traveler’s preferred way to book – no waiting, no worrying. Switch it on and travelers pay and book without you needing to accept.(Check your dashboard to see if you’re eligible for Instant Book!).